Social Media Marketing.
Your social media presence is an extension of your brand and a way for your business to directly engage with your customers. Social media is no longer just an optional marketing channel, and for many businesses, it’s their single biggest driver of traffic to their websites.
Whether you need help deciding which platforms are best for your customer base, are looking for someone to build your profiles from scratch, or are interested in long-term account management, we’re here for you.
How we can help
COMMUNITY MANAGEMENT:Social media is inherently a relationship-building platform, and we take a relationship-based approach to nurturing your online community, always. We’ll handle the day-to-day management of your account, ensure no question is left unanswered or comment left without a response.
CRISIS COMMUNICATIONS:Having a plan for managing communications during a crisis is essential. It’s one of those things you never think you need, until you need it. We’ll help you prepare for worst-nightmare scenarios just in case they ever happen.
CONTENT CREATION:Creative, engaging content is essential to entertaining your target audience, and inspiring activity on your social media pages. We’ll take care of the concepting, planning, and executing processes so you can place your focus on the big picture.
PERFORMANCE ANALYSIS & REPORTING:Social media content is as much of a science as it is an art. Without documentation, analysis, and reflection, content creation can end up wasting time and money. We’ll monitor your posts, and build on what’s performing best.
UGC COLLECTION/MANAGEMENT:Your customers are your biggest social media “influencers” — we’ll help you with user-generated content collection campaigns, and help you organize and repurpose all of the great assets that come in.
Social Advertising & Lead Generation.
Social media advertising is one of the most powerful tools you can use to grow your business. Whether you’re looking to generate new leads, grow your audience, or direct more traffic to your website, effective social ads attract the right people at the most opportune times.
Our team has managed ads for hundreds of businesses, even those within industries that don’t typically utilize this type of digital marketing. Our process is continuous and all about achieving the best return on ad spend (ROAS) possible.
How we can help
GOAL DEFINITION:When it comes to social media ads, there are many different types of goals you can set out to achieve, and each requires a tailored strategy. From data collection to making a purchase, we’ll help you identify which social advertising goals will not only be most cost-effective but will also best support your business.
AUDIENCE TARGETING:If you mistarget or too broadly target an audience for your social media ads, you’re not going to get the return you’re looking for. Likewise, if your criteria are too specific, you won’t reach anyone. We’ll help you maintain a balance that provides a solid return without wasted spending.
CREATIVE:An ad is only as good as its design. From lead ads that help you capture important customer data, to boosted posts that build engagement, we’ll take the lead on copywriting and image design that achieves your goals.
ADS MANAGEMENT:We’ll take care of reporting, analyzing, and optimizing your ad sets, so that they are always performing at their best.